Hannah Duffy is an award winning user experience design researcher and founder of Lifestyle Medicine Design Studio. Her knack for building empathy with users and identifying opportunities based on this research has taken her around the world, helping clients make better decisions based on their users’ unmet needs, challenges, and behaviors.
When Hannah’s mother (right), was diagnosed with cancer several years ago, not once during the process did any doctor ever discuss or mention the importance of nutrition and lifestyle. Hannah also reflects back on the lack of nutritious food in the hospital, often packed with preservatives and sugar, and wishes the healthcare system and hospitals knew what Hannah has learned herself - food is medicine - the wrong foods can hinder and the right foods can heal.
After Hannah’s mother passed away seven years ago, Hannah started educating herself on how evidence-based research shows plant-based nutrition as well as other lifestyle and behavior changes can literally prevent prevent and reverse disease. Since then, Hannah has healed her own ailments & felt called to join the revolution to save lives - just as she wishes she could have with her own mother - through lifestyle medicine. She combined her expertise in design thinking and passion for plant-based nutrition together in founding Lifestyle Medicine Design Studio.
Hannah has led over 100 global user research projects across 20+ industries and interviewed thousands of users from cancer patients to engineers to healthcare professionals - from visiting a Diabetes patient in her home on the Southside of Chicago, to interviewing a hospital chef in the countryside of England, to working with young professionals in Bangalore, India.
After the research phase is conducted, Hannah facilitates energizing innovation and co-creation workshops to inform new programs, products, or services. Lastly, Hannah will also conduct evaluative research to optimize new programs to be as efficient and user friendly as possible.
If you’re a health-focused leader or partner, and you’d like help creating or growing innovative programs, products, or services, in and around the area of lifestyle medicine, we’d love to help.